Flower Traders
by Nature

Heeringa is the specialist in the sale of flowers, bouquets, plants and surprising gift items to retail chains throughout Europe! As a family business, we are a committed partner, we strive for operational excellence and we offer seasonal runners of first-class quality. Flowers and plants make us happy, we are happy to pass on that passion and our expertise to you!

About Heeringa

Progressive and coherent family business

Heeringa is a warm and progressive family business with an open culture. What started in 1980 as a nursery for tulips, chrysanthemums and outdoor goods, grew into a commercial nursery and was later transformed into a wholesale and processing company. Despite our growth, the family atmosphere has always remained. Togetherness and decisiveness is what we stand for. We like no-nonsense hard work and switch faster than fast because we act close to the market! In addition, we make competitive deals and we excel in sourcing fast movers and seasonal products. You can also leave the processing of monos and mass production bouquets to us with confidence! With a realistic focus on direct and indirect retail, your shelves will differ effortlessly throughout the seasons. Moreover, as a supplier to full-service merchandisers, we radiate pure excellence, just like our flowers!

Sourcing Retail Flowers

Our flowers are extraordinary in their kind! With the best growers in house worldwide, we source first-class flowers for our retail customers.

Retail Bouquet Production

We produce bouquets at our facilities according to our own design, as well as production according to a fixed recipe. Our design or your design: your wish comes first!

Seasonal Retail Flowers

Forward equals change. Our shelves differ effortlessly trhoughout the seasons. In short: our range is always a cheerful surprise every season!



With our Retail Ready solutions we deliver the bouquets in such a way that you can sell them immediately. All our products are provided with a barcode and price sticker. Selling couldn’t be easier! Needless to say that our charming bouquets have a uniform appearance.

Full Service Merchandiser

This luxury segment is a varied, extensive and distinctive range. In addition, you get a sleek presentation in the supermarket. Retail Ready also applies here: all products come with a barcode and price sticker ready for sale. Selling has never been so easy!

(In)direct retail

With this service we offer production monos, standard bouquets and luxury hand-tied bouquets. You will receive the sleek production photos, so that you can effortlessly resell your batch to (for example) a supermarket!

‘With our many years of experience and expertise as a grower, we understand sourcing flowers for retail like no other!’


Lightning fast Fastmovers

The colorful roses, chrysanthemums and germinis from our basic range sell always and everywhere. These cheerful flowers are guaranteed to fly off the shelves!

Sublime seasonals

Every season of the year has its own charm! This also applies to our seasonal products. Dazzling tulips, peonies, sunflowers and attractive amaryllis alternate all year round!

Desirable bouquets

Our bouquets also move along with the seasons. Every season we design new bouquets full of beautiful seasonal flowers. Variety represents temptation!


Progressive and coherent family business

We prefer to talk about future-proof entrepreneurship. In order to be able to do what we are good at later on, we are already thinking about the impact of our working method on the environment, our employees and society.
It is a quest in which we are constantly learning and looking for different ways to deal with this in the right way. Together with our partners, we want to take the right steps to improve our joint performance and remain future-proof.

Are you in?


Various quality and sustainability certificates are proof that we do everything we can to guarantee the quality of our processes and products. For example, we are affiliated with the Floriculture Sustainability Initiative (FSI), an initiative to make the international floriculture chain more sustainable. Furthermore, through the Fairtrade label, we contribute to supporting worldwide workers at flower farms in the field of labor rights and working conditions. In addition, we are affiliated with Lean & Green for sustainable transport.


Contact without obligation?

We would be happy to discuss your opportunities and possibilities together!
If you contact us, we will link you to a suitable contact person. You will of course be spoken to in your own language. Enter your details below and you will hear from us as soon as possible. We look forward to seeing you!